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How To Recruit for a New Business

In the ever-evolving world of hospitality, finding and retaining top talent is crucial for the success of any establishment. Whether you’re running a bustling restaurant, a cosy bed and breakfast, or a luxury hotel, having a skilled and dedicated team can make all the difference in providing exceptional service and creating memorable experiences for your guests.

In the UK, where the hospitality industry is thriving, recruiting the right staff requires a strategic approach.

Here’s your comprehensive guide on how to recruit hospitality staff for a new business:

1. Define Your Needs

Before you start the recruitment process, take the time to clearly define the roles you need to fill. Consider the specific skills, experience, and personality traits that are essential for each position. Whether you’re hiring chefs, servers, housekeepers, or front desk staff, having a clear understanding of your staffing requirements will help you target your search more effectively. Defining your needs also means determining how much staff you need to fulfil your needs. Our advice is to hire for the amount of staff you think you will need for quieter periods, and rely on platforms like Brigad for support during busier times.

2. Craft Compelling Job Descriptions

Job descriptions play a crucial role in attracting qualified candidates. Be sure to highlight the unique aspects of your establishment, such as its location, ambiance, and any perks or benefits you offer. Clearly outline the responsibilities of the role, as well as any required qualifications or experience. Use language that reflects your company culture and values to attract candidates who will be the right fit for your team.

3. Utilise Multiple Channels

To reach a diverse pool of candidates, it’s important to use a variety of recruitment channels. Consider posting job listings on popular online job boards, as well as industry-specific websites and forums. Don’t underestimate the power of social media platforms like LinkedIn, where you can connect with potential candidates directly and showcase your employer brand.

4. Tap Into Your Network

Networking can be a valuable resource for finding qualified candidates, especially in the tight-knit hospitality community. Reach out to colleagues, industry associations, and alumni networks to spread the word about job openings at your establishment. Employee referrals can also be highly effective, so encourage your current staff to recommend talented individuals they know.

5. Streamline the Application Process

Make it as easy as possible for candidates to apply for positions at your establishment. Use online application forms or email submissions to streamline the process, and be sure to respond promptly to all inquiries. Keep the application process transparent and informative, providing candidates with clear timelines and expectations.

6. Conduct Thorough Interviews

Once you’ve received applications, take the time to conduct thorough interviews with potential candidates. Ask relevant questions to assess their skills, experience, and fit for the role and your company culture. Consider conducting practical assessments or trials for certain positions, such as cooking or serving, to evaluate candidates’ abilities firsthand.

7. Showcase Your Culture and Values

In a competitive job market, it’s important to differentiate your establishment as an employer of choice. Showcase your company culture, values, and commitment to employee development and well-being during the recruitment process. Highlight any training and advancement opportunities, as well as any unique perks or benefits you offer.

8. Offer Competitive Compensation and Benefits

To attract top talent, it’s essential to offer competitive compensation and benefits packages. Research industry standards and benchmark your offerings against similar establishments in your area. In addition to competitive wages, consider offering perks such as flexible scheduling, employee discounts, and opportunities for advancement.

9. Provide Ongoing Training and Support

Once you’ve recruited top talent, it’s important to invest in their ongoing training and development. Provide comprehensive onboarding processes to help new hires acclimate to their roles and your establishment’s procedures. Offer opportunities for skill development and advancement, and provide regular feedback and support to help your staff excel in their roles.

10. Foster a Positive Work Environment

Finally, create a positive and supportive work environment where your staff feel valued, respected, and motivated to perform their best. Encourage open communication, recognise and reward outstanding performance, and foster a sense of camaraderie and teamwork among your team members. A happy and engaged staff will not only provide better service to your guests but will also contribute to the overall success of your establishment.


In conclusion, recruiting hospitality staff in the UK requires a strategic and proactive approach. By defining your needs, crafting compelling job descriptions, utilising multiple recruitment channels, and fostering a positive work environment, you can attract and retain top talent that will help your establishment thrive in the competitive hospitality industry.

Written in partnership with Lumiere Consultancy

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